Web design

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Simple is beautiful

Cramming too much into each page creates confusion. Visitors get frustrated when they have to scan through rows of links and images to find what they are looking for. By keeping your pages simple, your website will be easier to use.

Design is paramount

When you meet someone for the first time, you want to make a good first impression. The same should be true for your website. The overall look and feel of your site is the first thing your visitors will notice.

Navigation should be intuitive

There are few things more frustrating than not being able to find certain content on a website. Pages should be well-organized with a top-down design so that visitors can easily browse through the different sections on your website.

Consistency is key

Visitors shouldn't feel like they are visiting a new website each time they open a new page on your site. Consistency among the pages on your site makes navigation a much easier task.

Colours are crucial

Colour selection can make or break a website. Most of us have visited websites that are simply painful to look at. When choosing colours, use a consistent palette of colours that don't clash and make sure there is a strong contrast between the text and the background.

Make your website responsive

People will access your website using a wide variety of devices – from smartphones to desktop computers. Therefore, it is important that your website displays correctly on different screen sizes. Using CSS media queries is a great way to implement responsive web design.

Develop for multiple browsers

Browsers are supposed to render webpages the same way, but they don't. Therefore, make sure to check your website on multiple browsers to make sure everything appears correctly. It is best to catch problems ahead of time instead of relying on complaints from your visitors.

Check your website for errors

As any experienced editor will tell you, a great piece of work can be tarnished by a small error. Webmasters should regularly check their websites for typos, broken links, and images that do not load correctly.

Write your own code

Whether it's HTML or PHP, nothing beats writing your code from scratch. If you use build your site from templates and pre-written scripts, you will be clueless when something goes wrong. If you code your own pages, you will have full control over how they look and act.

Don't forget the content

Even if your site is beautifully designed, it is no more than an empty shell without content. A good website has both great design and great content. Therefore, make sure all your pages have unique, original content that makes them worth visiting.